Ulta Beauty Events 2026: Your Ultimate Guide to Sales, Dates & Pro Tips

Don't miss Ulta Beauty's biggest events in 2026! Get the inside scoop on the Semi-Annual Beauty Event (formerly 21 Days of Beauty), Gorgeous Hair Event, Black Friday sales, and more. Find predicted dates, expert tips, and can't-miss deals to plan your beauty haul.

Ulta's Signature Sale Events: The Best Times to Save

Certain Ulta events have a cult following, and for good reason. Beauty lovers wait all year for these sales. Here’s what you can expect from the major players in 2026.

1. The Semi-Annual Beauty Event (Formerly 21 Days of Beauty)

This is, without a doubt, Ulta's most famous sale, now rebranded as the even bigger and better "Semi-Annual Beauty Event."

• What to Expect: Unbeatable 50% off "Daily Beauty Steals" on best-selling makeup and skincare from iconic brands. This is your chance to snag favorites from Tarte, IT Cosmetics, MAC, and more for half the price.
• Predicted Timing: This event happens twice a year: once in the spring (typically March/April) and again in the fall (typically September).

2. The Gorgeous Hair Event

If you're serious about your hair care routine, this sale is your Super Bowl.

• What to Expect: Up to 50% off top hair care brands like Redken, Matrix, Pureology, and Pattern. It’s the absolute best time to stock up on shampoos, conditioners, styling products, and treatments.
• Predicted Timing: This event also runs twice a year, usually in the spring (May) and fall (October).

3. The Love Your Skin Event

Kick off the new year by putting your skin first.

• What to Expect: For three glorious weeks, Ulta offers daily deals on top-tier skincare brands like Sunday Riley, Tula, and Kiehl's. It's the perfect opportunity to try that serum you've been eyeing or restock your go-to moisturizer.
• Predicted Timing: This fan-favorite event takes place every January.

4. The Jumbo Love Sale (aka The Liter Sale)

This is the most budget-friendly way to buy your favorite shampoo and conditioner.

• What to Expect: Amazing prices on liter-sized (jumbo) bottles from a wide range of professional hair care brands. This sale is a lifesaver for ensuring you never run out of the good stuff.
• Predicted Timing: Look for this sale twice a year, typically in the summer and right after Christmas.

Holiday and Special Events for 2026

Black Friday and Cyber Week

No shopping guide would be complete without mentioning the biggest retail holiday of the year. In late November 2026, prepare for some of the steepest discounts of the year on everything from makeup gift sets and fragrances to hair tools. These deals will be available both online and in-store, but the best ones sell out fast!

What's New at Ulta in 2026?

New Product Launches and Brand Collaborations

Ulta is a powerhouse when it comes to launching the hottest new products. Throughout 2026, expect to see a steady stream of exciting new brand collaborations, exclusive product drops, and innovative formulas hitting the shelves. From cutting-edge skincare to viral makeup finds, there's always something new to discover.

Maximize Your Savings with Ulta Beauty Rewards

If you shop at Ulta more than once a year, joining the Ulta Beauty Rewards program is a non-negotiable. You earn points for every dollar you spend, which you can then redeem for discounts on future purchases. Platinum and Diamond members get even more perks, like points that never expire, birthday gifts, and exclusive multiplier events. Keep an eye out for those 5x points offers to maximize your rewards in 2026.

A Major Update: The Ulta-Target Partnership is Ending

Heads up, shoppers: the popular Ulta Beauty "shop-in-shop" experience inside Target stores is set to end in August 2026. This means you'll no longer be able to purchase your Ulta favorites during your Target runs after that date. It's a significant change to be aware of as you plan your shopping trips for the latter half of the year.

Final Pro-Tips

2026 is poised to be an incredible year for Ulta Beauty shoppers. My advice is to:

• Plan Ahead: Download the Ulta app to browse deals and build your wish list in advance.
• Mark Your Calendar: Note the predicted sale dates so you're ready when the event goes live.
• Use Your Rewards: Strategically use your points during non-sale periods or on items that rarely get discounted to get the most value.

Frequently Asked Questions (FAQs)

Q: When is the next Semi-Annual Beauty Event in 2026?
A: The spring 2026 event is expected to happen around March or April, with the fall event following in September. Keep an eye on Ulta's official channels for the exact dates.

Q: Can I shop Ulta's big sale events online?
A: Absolutely! All of Ulta's major sales are available on ulta.com and in the Ulta app. Some deals are even online-exclusives.

Q: Is it free to join the Ulta Beauty Rewards program?
A: Yes, the base membership for Ulta Beauty Rewards is completely free. You can achieve Platinum and Diamond status by meeting a certain spending threshold within the year, which unlocks even better perks.

Q: What happens to the Ulta shops in Target after August 2026?
A: After August 2026, the Ulta Beauty shops inside Target stores will be phased out as the partnership concludes. To buy Ulta products, you'll need to visit a standalone Ulta Beauty store or shop on their website.